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Project:
Development and Implementing of Marketing & BD Programs
Services:
Strategic Planning, Communications, Branding/Positioning
Client:
YU & Associates, Inc.
Challenge:
YU & Associates, an award-winning geotechnical, environmental and site civil engineering firm, looked to position themselves as a key player in the various markets they targeted.
Solution/Implementation:
Bedoya Business Strategies was retained to consult, develop and implement marketing strategies and tactics. In a span of 2 years BBS helped direct the marketing and business development effort by providing the following services:
- Strategic planning
- Branding/positioning
- Business development
- Developed collateral materials
- Public relations
- Award submissions
- E-mail marketing programs
- Website redesign
- Developed internal marketing systems
- Educated technical staff on marketing
- Hired and trained marketing personnel
Results:
The firm's presence in the existing markets was reinforced as well as creating a presence in some new markets. The firm managers obtained a better understanding of the importance of having a strong marketing program for the growth and success of their firm.
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