Firm Overview
 

Bedoya Business Strategies, Inc. (BBS) is a business consulting practice dedicated to helping design and construction professional service firms establish themselves as leaders in the markets they pursue. We help architecture, engineering, construction and environmental firms improve their performance, primarily through the thorough analysis of existing business issues and the development and implementation of plans to assist them in taking their business to the next level. Our team provides advice on best practices on business operations that include strategic planning, marketing and business development, human resource issues as well as operational improvements. BBS also provides temporary help during one-time projects, where the hiring of permanent employees is not required. In addition to our in-house staff, we work with business partners who are experts in their respective disciplines.
 

History
In 2006, after 20 years of being an in-house marketing practitioner strictly in the design and construction industry, Gina A. Bedoya ventured out on her own with the goal of assisting professional service firms to market themselves more effectively. Gina always felt that the most successful marketing came from working with firm owners, managers and marketers and making them realize the potential within their firms to get ahead and excel in their business ventures.

Gina realized that no matter how good a marketing plan or marketing effort may be, it is not valuable unless everyone is on board to support and work toward the business goals. This means educating the firm owners and managers to work with changes and with their staff, which involves addressing the human resource aspects of their business. In 2009, Alison Rivlin, a Human Resource Specialist, joined the BBS team to provide her expertise in all areas of HR.

In 2010 Gina founded and launched the AEC Business Academy. The academy provides training through workshops, seminars, webinars and resources to the AEC community.

“My exposure to Gina came through her consulting role with our firm as we prepared brochures for design awards submissions, and for a variety of new business proposals. The insight into her capabilities that I gained in this effort is clear that she is an outstanding professional who thinks beyond the normal parameters of the project description, in addressing the greater opportunities that exist in a given situation. Her professional approach, sophistication, and good humor exemplify the highest ideals of the marketing profession. For these reasons, as well as her outstanding performance in her service to our firm, I recommend her to any design firm."

Frank J. Greene, FAIA
Principal
Ricci Greene Architects
   

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